Discover the difference
temperature makes

Most people know that letting a wine breathe
can enhance its flavour. However, did you know
that a wine's temperature is even more important
to its enjoyment?

Take the simple 5 step
temperature challenge today

Throughout the summer, we're inviting you to experience the importance of temperature for
yourself by taking part in the Taylors Temperature Challenge. There are five easy steps.

1. Pour yourself a glass of red wine
as you normally would and enjoy.

2. Put the bottle in the fridge for
30 minutes.

3. After 30 minutes, remove the
bottle from the fridge and look at
the current temperature indicator on
the back label.

4. Swipe the sensor to activate to see
if the colour matches the perfect
temperature range on the scale.

5. Once it's reached the perfect
temperature, pour a glass and taste
the difference for yourself!

Take the temperature challenge.
Get your free stickers today.

If you don't have a bottle of Taylors wine with a
temperature sensor, don't worry. We will send you a FREE
set of temperature sensor stickers designed to be used on
any bottle of wine.

Plus you'll also receive a $50 welcome gift for becoming
a Taylors Wines Family & Friends member. New members only.

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Request stickers

Why is temperature
so important?

Experts believe the right temperature does more for your wine
than the shape of your glass or letting it breathe. If red wine is
too warm the alcohol dominates, and masks its subtle flavours.
Chill a wine too far and the flavours are suppressed, the tannins
become harsher and the acids too sharp. However, a wine lightly
chilled to its ideal temperature reveals its delicious flavours, just
as the winemaker intended.

The myth of
‘room temperature’

Red wine should be served at room temperature right? Well actually
the idea of drinking wine at room temperature or ‘Au chamber’
comes from the chilly drawing rooms of medieval French castles.
While the Australian climate is great for wine making, it isn’t ideal
for wine drinking, with the average room temperature in Australia
being a toasty 23 degrees.

What is the ideal temperature
for my wine?

Each varietal has its own perfect drinking temperature.
Full bodied red wines such as Shiraz and Cabernet Sauvignon
should be served between 16 - 18 degrees, while lighter bodied reds
like Pinot Noir should be served at a cooler 12-14 degrees.
Aromatic whites such as Sauvignon Blanc and Pinot Gris are best
enjoyed when lightly chilled to 6-8 degrees.

How has Taylors solved
this problem?

Our exclusive, touch activated, temperature sensor
labels are customised to each individual Taylors
Wines' varietal, including our whites, telling you
when your wine is at the perfect temperature to enjoy.

The Optimum Drinking Temperature Range

Now available on Taylors Estate and Promised Land ranges.
Purchase today to taste the difference.

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