Taylors Wines declared World's best "Green Brand Launch" at the Drinks Business Green Awards 2010

Europe’s leading drinks publication, Drinks Business, last night named an Australian family owned and operated winery winner of the Best Green Launch at the 2010 Green Awards in London.
Taylors Wines won the award at the Drinks Business Green Awards which recognises and rewards drinks businesses for significant environmental, sustainable and climate change initiatives. The inaugural event comes at quite possibly the most crucial time for environmental awareness across commercial industries.

The Best Green Launch is awarded to a beer, wine, spirit or soft drink launch that has promoted an environmentally friendly cause, has sustainable issues at its core and clearly demonstrates a reduction in its environmental impact during production.
Taylors Wines was the only Australian entrant in the international Best Green Launch category  and won for its September 2009 launch of Eighty Acres - the world’s first 100% carbon neutral range of wines based on a complete cradle to the grave Life Cycle Assessment (LCA) compliant to ISO14044.

The LCA, maintained by The Australian Wine Research Institute, allowed Taylors to define an accurate total carbon footprint and subsequently work to minimise emissions prior to off-setting the balance. To assist with the reduction of emissions, Taylors has moved the Eighty Acres range into O-I’s new Lean + Green™ lightweight bottles that are 40% lighter than normal bottles and reduce CO²e per bottle by more than 15% .

Taylors then selected Carbon Neutral, an Australian not-for-profit organisation which provides carbon offsets including Verified Emission Reduction Units (VERs), to offset the sum of carbon emissions. Taylors Wines and Carbon Neutral are committed to purchasing their VERs through domestic projects, independently certified by the Australian Federal Government, ensuring the avoided emissions maximise the benefit to the local environment.  

Mitchell Taylor, third generation Managing Director for Taylors Wines is thrilled to win such a prestigious environmental award.

“This award is a major honour for our family business. Our environmental commitment is something we all hold very dear to our hearts and for many years, we have made a concerted effort to protect the future of the Australian and global wine industry and ultimately future generations of our family. Winning Best Green Launch is confirmation that we’re doing the right thing,” said Taylor.

Mitchell was unable to attend the event though accepted the award via video cross – saving precious emissions at the same time.


For more information on the Drinks Business 2010 Green Awards, please visit www.thedrinksbusiness.com or for details about Taylors 100% carbon neutral Eighty Acres wines, go to www.eightyacres.com.au.