Unlocking the Flavours: A Guide to the Perfect Wine Temperature

Wine is more than just a beverage; it's an experience that unfolds with every sip. That’s why achieving the perfect wine temperature is key to unlocking the full potential of your favourite varietal. Whether you’re hosting, celebrating a special occasion, or simply treating yourself to a midweek pour, we’ll delve into how wine temperature impacts your wine to ensure you get the most out of your next bottle!

The Importance of Wine Temperature

The temperature at which your wine is served can significantly influence its aroma, taste, and overall drinking experience. Red wines, generally benefit from slightly warmer temperatures, allowing the flavours to open up, while whites and sparkling wines are often enjoyed cooler to preserve their crispness.

Understanding the impact of temperature on wine requires considering both the aromatic and taste components. Cooler temperatures can mute certain aromas and flavours, while warmer temperatures can amplify them. The challenge lies in finding the sweet spot that enhances the characteristics of each varietal.

Red Wine

Red wine should be served at ‘cellar temperature’, which is actually cooler than the room temperature most people aim for. 

  • Full-bodied reds such as Shiraz and Cabernet
    • Serving Temperature: 16 - 18°C
  • Lighter bodied reds such as Pinot Noir 
    • Serving Temperature: 12-14°C 

White Wine 

It’s also a common misconception that white wine is best-served ice cold, straight from the refrigerator. However, the flavour profile of chilled versus room-temperature wine can vary significantly. While white wine benefits from being chilled, serving it overly cold can mask its nuanced flavours.

  • Aromatic white wines such as Sauvignon Blanc and Pinot Gris
    • Serving Temperature: 6 to 12°C

Estate Label Temperature Sensors

Our Estate Label range takes the guesswork out of achieving the perfect serving temperature with its innovative approach – an integrated temperature sensor tailored to each varietal. 

Using thermo-chromatic link technology, the sensor accurately reads the bottle temperature to within 1C, dynamically changing colour based on this reading. The colour changes correspond to a temperature scale displayed on the label, guiding users toward the perfect serving temperature. This advanced technology ensures that you enjoy your wine at its peak, revealing the distinctive flavours envisioned by the winemakers.

Temperature Scale
Wine Temperature Scale


Unlocking the flavours of your favourite wines begins with serving them at the right temperature. By following the temperature guide provided, you can elevate your wine-drinking experience, savouring every nuance and subtlety that our wines have to offer!